Blar i BI Open på forfatter "Linghui, Klarissa Teh"
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An investigation on how corporate reputation comes into play in the norwegian innovation index
Staum, Tone; Linghui, Klarissa Teh (Master thesis, 2017)The importance of corporate reputation has been growing over the last decades, with CEOs consistently ranking corporate reputation as a firm’s most critical key intangible resource (Hall, 1993). On a parallel and similar ...